Helena Mamo graduated with a BA (Hons) in Communication Studies from the University of Malta, followed by a Masters in Marketing Communications from the University of Westminster, London. Coming from a long line of opticians, she is born and bred in the optical industry. She has experience working in all the different divisions throughout the years, be it retail, the laboratory or trading units. She has also diversified and spent a few years working in the media and journalism sector locally and internationally.
She is a creative individual who pours passion into everything she does. As a leading member of the Executive team, she oversees the commercial and strategic direction of the company across all its divisions and subsidiaries, with a specific focus on the organization's growth initiatives.
She leads a very active life, and enjoys travelling, reading and is pursuing a course in landscape design with a leading UK college. Helena likes to feel constantly invigorated, and the way the world of optical and, especially, eyewear has evolved into something truly big in recent years keeps her motivated.
